Spotting all the trends

November 6, 2009

Iman and Lauren: What a combo


Chanel Iman is ravishingly stunning in this Ralph Lauren gown at the GQ Gentlemen's Ball. I absolutely love this on her. She looks like a pretty ballerina. This is just another reason why Ralph Lauren is one of my favorites.

Jimmy Choo for Everyone!

Jimmy Choo has created a new line of shoes and bags for the ever popular H&M stores. This ad is a small preview of all the designs to hit the stores November 14th, the epitome of urban chic.

November 1, 2009

Mary-Kate And Ashley At It Again

Check out this MTV article on what the Olsen girls are cooking up. When do they sleep?

Mary-Kate And Ashley Olsen Take Their Fashion Sense To J.C. Penney » Hollywood Crush

Oh and their launching a line of sunglasses too. Just add it to the list. I want to be these girls or maybe just live their life for a day.

The Olsens to Launch Eyewear

October 27, 2009

Imitation is the Sincerest Form of Flattery

People say that imitation is the sincerest source of flattery. If someone is copying your identity and strategy, it must be good. The opening of the first Microsoft retail store is no exception to this theory. After decades of business, Microsoft has finally come to the conclusion that having a retail front is good for business. They opened their first store in Scottsdale, Arizona. The "sleek modern design" is a little too reminiscent of the upscale stores that Apple has built across the country. Apple always is one step ahead of the rest of the industry in both technology and marketing of their products. Microsoft's attempt to jump on the bandwagon proves Apple's superiority in technological innovation. However, I will admit I am a bit bias as a I am a "Mac person."

Adweek Article:
Microsoft Opens First Retail Store

October 26, 2009

Balmain on the Red Carpet

Sienna Miller showed up the other night in this new Balmain creation...


Too bad she kind of looks like Peter Pan. Although, if she had to wear this particular dress somewhere I guess the opening for her broadway show, After Miss Julie, was her best bet. I mean, if you can't dress like Peter Pan for Broadway, when can you (except maybe Halloween, which is conveniently in a couple days). However, don't read too much into this. I still remain a Balmain fan and will prove to you why. This is how Balmain has been positively represented recently:

Blake Lively
Lauren Santo Domingo

Photos provided by style.com

October 24, 2009

"Ista" Campaings

Speaking of TJ Maxx, there is a new trend emerging in fashion ad campaigns. Adding "ista" to key words seems to be turning into a frenzy. It all started from fashionista and then quickly evolved into "bargainista," "maxxinista," "recessionista," "stylista," and more. You name it and it can become -"ista." The first that come to mind our TJ Maxx's, "Are you a maxxinista?" and Target's, "become a bargainista" slogans. It seems that the fashion industry's efforts to reinvent the shopper in all of us are starting to take influence. Hopefully, it will be a well received effort.

Marshalls | T.J.Maxx "Interventions"

TJ Maxx and Marshalls have teamed up for a new ad campaign highlighting their efforts to aid the inner fashionista in every woman that suffers from over spending. In this series of commercials, a girl's best friends come to stage an intervention for their friend that continues to indulge in overpriced fashion. I have to admit it is a bit cliche and satirical to use the "intervention" approach, however, applying it to the world of fashion is new and refreshing. I think it will resonate with many shopaholics out there who are coping with the tough economic times. I thought it was funny and memorable.


Adweek published an article on the campaign. Check it out here!