"Ista" Campaings

Speaking of TJ Maxx, there is a new trend emerging in fashion ad campaigns. Adding "ista" to key words seems to be turning into a frenzy. It all started from fashionista and then quickly evolved into "bargainista," "maxxinista," "recessionista," "stylista," and more. You name it and it can become -"ista." The first that come to mind our TJ Maxx's, "Are you a maxxinista?" and Target's, "become a bargainista" slogans. It seems that the fashion industry's efforts to reinvent the shopper in all of us are starting to take influence. Hopefully, it will be a well received effort.