Spotting all the trends

October 27, 2009

Imitation is the Sincerest Form of Flattery

People say that imitation is the sincerest source of flattery. If someone is copying your identity and strategy, it must be good. The opening of the first Microsoft retail store is no exception to this theory. After decades of business, Microsoft has finally come to the conclusion that having a retail front is good for business. They opened their first store in Scottsdale, Arizona. The "sleek modern design" is a little too reminiscent of the upscale stores that Apple has built across the country. Apple always is one step ahead of the rest of the industry in both technology and marketing of their products. Microsoft's attempt to jump on the bandwagon proves Apple's superiority in technological innovation. However, I will admit I am a bit bias as a I am a "Mac person."

Adweek Article:
Microsoft Opens First Retail Store

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