TJ Maxx and Marshalls have teamed up for a new ad campaign highlighting their efforts to aid the inner fashionista in every woman that suffers from over spending. In this series of commercials, a girl's best friends come to stage an intervention for their friend that continues to indulge in overpriced fashion. I have to admit it is a bit cliche and satirical to use the "intervention" approach, however, applying it to the world of fashion is new and refreshing. I think it will resonate with many shopaholics out there who are coping with the tough economic times. I thought it was funny and memorable.
Adweek published an article on the campaign. Check it out here!
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